ietro Cucchi himself had the idea of creating an artificial Christmas tree. The project was first designed and realized in 1990, and is still handled entirely within the Company as regards the electronic, mechanical, and electrical features.
From 1990 to 1995 the tree's height was 10 meters; then the height was gradually increased: in 1996 the tree reached 22 meters, in 1997 it increased to 43 meters, in 1998 to 51 meters, in 1999 to 62.5 meters, in 2000 it was extended to 70,3 meters and it exceeded 81 meters in height in 2001.
Eventually in 2003 the tree is 101,8 meters high and illuminated by 237.000 lights!